Former players are paid a flat-fee by the NFL for the NFL to use their likenesses for promotional and marketing purposes.

Hello,

We are given the below case for my business law class. I am struggling to find what constitutional laws/clauses relate to these dilemmas as well as what common law concepts related to the law of contracts. After I identify some examples, I will address the position of 1. the former NFL players 2. the NFL 3. EA.

Electronic Arts, Inc. (EA) makes and sells the video game Madden NFL, which allows users to play virtual games between National Football League (NFL) teams, both current and “historic.” EA pays a fee to the NFL to use the likenesses of current players. As a “sweetner,” the NFL agreed to allow EA to use the likenesses of former players without paying any licensing fee. The NFL has existing contracts with the former players. Those contracts contain the following provisions:

  • Former players are paid a flat-fee by the NFL for the NFL to use their likenesses for promotional and marketing purposes.
  • The NFL can amend or modify the contracts at any time without the former players’ consent.
  • If a former player challenges the NFL’s use of the former player’s likeness, the NFL can revoke/rescind the contract and can immediately cancel the player’s retirement payments made through the NFL’s player retirement program.

The former players filed a suit in a federal district court against EA and the NFL, alleging a violation of their “right of publicity” and a breach of contract claim. EA filed a motion to strike the complaint, arguing EA’s use of their likenesses was an “incidental use” under the First Amendment, or in the alternative, was permitted by the former players’ contracts with the NFL because EA is a beneficiary of those contracts. The NFL filed a motion to strike the complaint, arguing that it had not violated any of the existing contracts’ provisions, or in the alternative, had not breached any of its duties to the former players.

"Get 15% discount on your first 3 orders with us"
Use the following coupon
FIRST15

Order Now